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	<title>Technically Women &#187; Technically Women</title>
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	<link>http://technicallywomen.com</link>
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		<title>Fast Company Honors Technically Women</title>
		<link>http://technicallywomen.com/fast-company-honors-technically-women/</link>
		<comments>http://technicallywomen.com/fast-company-honors-technically-women/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 18:22:29 +0000</pubDate>
		<dc:creator>Moya Watson</dc:creator>
				<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[best-of]]></category>
		<category><![CDATA[fastcompany]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[womenintech]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=393</guid>
		<description><![CDATA[As easy as it is to find fault with typical &#8220;best-of&#8221; lists, picking apart who&#8217;s present and who&#8217;s absent, I find little to complain about today with Fast Company&#8217;s 2010 piece on The Most Influential Women in Technology.
Fast Company has assembled a great list of diverse women with varying backgrounds and partitioned the list into [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignnone" style="width: 604px"><a href="http://www.fastcompany.com/women-in-tech/2010" target="_blank"><img class="  " style="border: 0pt none" src="http://images.fastcompany.com/womenintech/micro/header.gif" alt="fast company: the most influential women in technology 2010" width="594" height="101" /></a><p class="wp-caption-text">(image / link: fast company -- the most influential women in technology 2010)</p></div>
<p>As easy as it is to find fault with typical &#8220;best-of&#8221; lists, picking apart who&#8217;s present and who&#8217;s absent, I find little to complain about today with <strong>Fast Company&#8217;s 2010 piece on <a href="http://www.fastcompany.com/women-in-tech/2010" target="_blank">The Most Influential Women in Technology</a>.</strong></p>
<p>Fast Company has assembled a great list of diverse women with varying backgrounds and partitioned the list into intriguing buckets from media to activism to executives and more. We&#8217;re particularly pleased to note that three of our very own Technically Women are noted in the list. Here&#8217;s to you, Laura, Shireen, and Susan:</p>
<p><a href="http://www.fastcompany.com/article/laura-fitton-oneforty" target="_blank">Laura Fitton</a>:</p>
<blockquote><p>Under her Twitter handle @Pistachio, Fitton found her niche as Twitter&#8217;s expert marketer and started her company, Pistachio Consulting, later popping out a little book called Twitter for Dummies. Now she&#8217;s flexing her tech-trend-spotting skills once more by founding OneForty (oneforty.com), an app store for Twitter. The service catalogues and curates the best extensions and apps for the microblogging service through a community of users who share and rate tools. Fitton has already gathered more than $2 million in funding. But as is evidenced on her own Twitter feed, &#8220;I am not a praying woman, but startup life, eeet makes me more contemplative and spiritual than I used to be.&#8221; If anybody can make it work for them, we think it&#8217;s you, Laura.</p></blockquote>
<p><a href="http://www.fastcompany.com/article/shireen-mitchell-qworky">Shireen Mitchell</a>:</p>
<blockquote><p>A social-media consultant, diversity advocate, and tech nonprofit founder, she still often finds herself the only African American female on IT teams and at conferences. Only about a fifth of science and engineering managers are female, and even fewer make it to the board level of prominent high-tech firms.</p>
<p>&#8220;Even if the door is wide open and unlocked,&#8221; she says, &#8220;if someone walks past the room and peeks in and sees a bunch of white men, they&#8217;ll wonder if they&#8217;re welcome. Until everyone understands what it&#8217;s like to walk through a door when the people inside don&#8217;t look like you and wonder why you&#8217;re there, we still have work to do.&#8221;</p></blockquote>
<p><a href="http://technicallywomen.com/author/susan/  http://www.fastcompany.com/article/susan-scrupski-20-adoption-council" target="_blank">Susan Scrupski</a>:</p>
<blockquote><p>Susan Scrupski thinks there&#8217;s a smarter way to work &#8212; and it&#8217;s totally transparent. &#8220;Most people know what Facebook and Twitter are; imagine using those same type of tools to communicate internally in a big company,&#8221; she says. &#8220;It&#8217;s much more complicated, because you have all of these things that complicate the handling of data, like privacy, compliance, federal regulators. And in your job, you&#8217;re not used to transparency. For as long we&#8217;ve had groups there&#8217;s been competition, all this human nature we bring to the job, it&#8217;s very unsettling to put everything out there and be yourself at work.&#8221;</p></blockquote>
<p>I&#8217;m also proud to personally know the fine people <a href="http://www.fastcompany.com/article/caterina-fake-hunch" target="_blank">Caterina Fake</a> and <a href="http://www.fastcompany.com/article/qa-with-jen-bekman-20x200" target="_blank">Jen Bekman</a>.</p>
<p>Many thanks to all on the list for the great achievements, to everyone else who advances the cause of diversity in technology, and to Technically Women for the honor to be amongst you.</p>
<p>So where do we go from here?  Tune in to the replay of Technically Women&#8217;s own Cathy Brooks&#8217; <a href="http://socialmediahour.com/2010/04/27/social-media-hour-54-revisiting-a-launch-and-a-sadly-timeless-topic/" target="_blank">Social Media Hour</a> from today in which she focuses on this topic and, in her own words:</p>
<blockquote><p>&#8230; on the angle of looking forward and how we harness the successes that are starting to percolate and actually move the discussion of supporting women forward.</p></blockquote>
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		<title>All About Ada: Cause for Celebration</title>
		<link>http://technicallywomen.com/all-about-ada-cause-for-celebration/</link>
		<comments>http://technicallywomen.com/all-about-ada-cause-for-celebration/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 17:18:32 +0000</pubDate>
		<dc:creator>Cathy Brooks</dc:creator>
				<category><![CDATA[Feminism]]></category>
		<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[Women and conferences]]></category>
		<category><![CDATA[ada lovelace]]></category>
		<category><![CDATA[digitini]]></category>
		<category><![CDATA[genevieve bell]]></category>
		<category><![CDATA[sarah evans]]></category>
		<category><![CDATA[she's geeky]]></category>
		<category><![CDATA[sloane berrent]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[women 2.0]]></category>
		<category><![CDATA[women in tech]]></category>
		<category><![CDATA[women techies united]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=342</guid>
		<description><![CDATA[Generally on Ada Lovelace Day the idea is to pick a woman who inspires you and toss up a blog post extolling her virtues. I&#8217;ve done so over on my own blog, but when the Technically Women posse started talking about how to tackle the topic, I opted to scramble up to 30,000 feet and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://technicallywomen.com/wp-content/uploads/2010/03/superheroine.jpg"><img class="alignleft size-medium wp-image-346" title="superheroine" src="http://technicallywomen.com/wp-content/uploads/2010/03/superheroine-271x300.jpg" alt="" width="271" height="300" /></a>Generally on <a href="http://findingada.com/">Ada Lovelace Day </a>the idea is to pick a woman who inspires you and toss up a blog post extolling her virtues.<a href="http://www.otherthanthat.com/archives/2010/03/ada_lovelace_da.html"> I&#8217;ve done so over on my own blog,</a> but when the Technically Women posse started talking about how to tackle the topic, I opted to scramble up to 30,000 feet and look at a trend that, while still early to tell, may portend some exciting things for women ahead.</p>
<p>To be clear I harbor no illusion of gender parity having been reached in business, let alone technology, but I have to say that if my recent trip to SXSW is any indication, we may well be at least moving in the right direction. I don&#8217;t know the official stats, but from where I sat the female power at this year&#8217;s Austin fest seemed more solid than ever. Granted this may be due to my paying more attention this year than at other times, but be that as it may I found myself proudly perusing the preponderance of powerful females populating panels and permeating parties (sorry, alliterative itch had to be scratched).</p>
<p>Quite a few months ago, when panels were submitted for SXSW, the gals of Technically Women swapped myriad emails proposing sessions, helping each other promote panels and ultimately<a href="http://technicallywomen.com/technically-women-represent-at-sxsw-interactive/"> Jennifer Leggio proffered this great post </a>about the way women were going to be taking over SXSW. Fast forward several months to the final stretch of weeks before SXSW and I got a call inviting me  to be among a small group of<a href="http://blogs.laweekly.com/westcoastsound/sxsw/women-in-tech-sxsw/"> women honored at &#8220;Digitini&#8221;</a> a luncheon held at the Frost Building in Austin.  Orchestrated by <a href="http://www.thecausemopolitan.com/">Sloane Berrent </a>and <a href="http://www.sevansstrategy.com">Sarah Evans</a> &#8211; two women whose work I hold in high regard &#8211; the idea was simple: <a href="http://blogs.laweekly.com/westcoastsound/sxsw/women-in-tech-sxsw/">honor 7 women</a> from various sectors of business and tech at a women&#8217;s luncheon. While I admittedly had a bit of an issue with the girly girly name and the fact that the invite leaned a bit too much towards the pink and frilly, in practice this gathering was all bid-ness.</p>
<p>From the moment I walked through the door for that luncheon, which took place on the first official full day of SXSW Interactive, it was clear the honorees were just part of the story. As I looked around the room noting the women who were in attendance, I felt more and more humbled at being among this remarkable crowd. Every person there was worthy of recognition. It also merits noting that after this luncheon I seemed to keep running into great women &#8211; it&#8217;s as though the event opened my eyes to just how many of us there *are* &#8230; kind of like meeting someone at a party, finding out they live in your neighborhood then suddenly you start running into them everywhere <img src='http://technicallywomen.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Everywhere I turned during my week in Austin there were more powerful women.</p>
<p>From the opening keynote delivered by the always-insightful <a href="http://www.danah.org/">danah boyd</a> to a panel on &#8220;open science&#8221; populated by not one, not two, not three but four female speakers (who, for the record, were: <a href="http://arielwaldman.com/">Ariel Waldman</a> of Spacehack.org; <a href="http://en.wikipedia.org/wiki/Kiki_Sanford">Dr. Kiki Sanford</a> of This Week in Science; <a href="http://www.natalievillalobos.com/about-me/">Natalie Villalobos</a> from Institute for the Future; and <a href="http://www.opennasa.com/author/jessy/">Jessy Cowan-Sharp</a> from NASA), to Women Techies United, a <a href="http://shesgeeky.org/sg/2010/02/sxsw-booth-women-techies-united/">fabulous booth and related events</a> set up by a collection of the top women-focused groups in tech there seemed to be no shortage of places catering to the women of SXSW.</p>
<p>Have we shattered the glass ceiling? Have we won the battle? Hell no. In fact, if anything the next phase of really hard work starts now. There must be no resting on laurels. There must be no complacency. We must continue to support each other, revel in our female ferocity and push the limits for where we go next.</p>
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		<title>My inspiration &#8211; Marissa Mayer</title>
		<link>http://technicallywomen.com/my-inspiration-marissa-mayer/</link>
		<comments>http://technicallywomen.com/my-inspiration-marissa-mayer/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 16:05:04 +0000</pubDate>
		<dc:creator>Anne K Petterøe</dc:creator>
				<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[#ADL10]]></category>
		<category><![CDATA[girlgeek]]></category>
		<category><![CDATA[marissamayer]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=319</guid>
		<description><![CDATA[I chose to write about Marissa Mayer for Ada Lovelace day 2010.

I have always defined myself as a girl geek, but also a person who enjoys fashion, make up, shoes, bags and everything else which somehow by definition don&#8217;t really fit into the tech world which is dominated by suits and ties.
Then Marissa Mayer crossed [...]]]></description>
			<content:encoded><![CDATA[<p>I chose to write about <a href="http://en.wikipedia.org/wiki/Marissa_Mayer">Marissa Mayer</a> for <a href="http://findingada.com/">Ada Lovelace day 2010</a>.</p>
<p><a href="http://technicallywomen.com/wp-content/uploads/2010/03/mayer.jpg"><img src="http://technicallywomen.com/wp-content/uploads/2010/03/mayer.jpg" alt="" title="mayer" width="600" height="331" class="alignleft size-full wp-image-321" /></a></p>
<p>I have always defined myself as a girl geek, but also a person who enjoys fashion, make up, shoes, bags and everything else which somehow by definition don&#8217;t really fit into the tech world which is dominated by suits and ties.</p>
<p>Then Marissa Mayer crossed my path. (virtually, not physically) Woah!<br />
It was such an inspiration to see other women who had managed to find the balance between being female and working in the tech-industry. Not only working, but rocking it.</p>
<p>Here was a woman who could code, she wrote the code that enabled 18,000 Google employees to see Indiana Jones and the Kingdom of the Crystal Skull on its opening night, but who at the same time got featured in <a href="http://www.vogue.com/feature/2009/07/machine-dreams/">Vogue</a> for her sense of fashion.</p>
<p>I would like to use this space to thank her for showing other girls in the industry that it is possible to code and wear dresses and 5 inch heels without having to feel inferior. Like my fellow TechWoman <a href="http://twitter.com/itsinsider">Susan Scrupski</a> writes in her Ada Lovelace <a href="http://technicallywomen.com/the-new-face-of-geek-chic/">post</a>, to thank her for what she has done to encourage me, and hopefully others too, to express our femininity.</p>
<p>You can follow her on <a href="http://twitter.com/MarissaMayer">twitter</a> too.</p>
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		<title>The New Face of Geek Chic</title>
		<link>http://technicallywomen.com/the-new-face-of-geek-chic/</link>
		<comments>http://technicallywomen.com/the-new-face-of-geek-chic/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 00:00:40 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
				<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[#ALD10]]></category>
		<category><![CDATA[girlgeek]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=298</guid>
		<description><![CDATA[

I was introduced to Anne Petterøe in 2009 by a fellow Enterprise Irregular (EI) who asked me if I might be able to help her find a place to stay for SXSW here in Austin.  I had already been following Anne on Twitter, but definitely didn&#8217;t know her at all.  But, because she hailed from one of [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<p style="text-align: center;"><a href="http://technicallywomen.com/wp-content/uploads/2010/03/Picture-6.png"><img class="aligncenter size-large wp-image-299" title="Anne Petteroe" src="http://technicallywomen.com/wp-content/uploads/2010/03/Picture-6-1024x691.png" alt="" width="491" height="332" /></a></p>
<p style="text-align: left;">I was introduced to <a id="aptureLink_R1dq2wvoLr" href="http://twitter.com/yojibee">Anne Petterøe</a> in 2009 by a fellow <a id="aptureLink_TbLc8km8C3" href="http://www.enterpriseirregular.com">Enterprise Irregular</a> (EI) who asked me if I might be able to help her find a place to stay for SXSW here in Austin.  I had already been following Anne on Twitter, but definitely didn&#8217;t know her at all.  But, because she hailed from one of my daughters&#8217; favorite <a id="aptureLink_x29tp8NfdY" href="http://www.visitnorway.com/">countries</a> in the world, and because I felt I could trust a friend&#8217;s referral, I invited her to stay on my couch for the festival.</p>
<p style="text-align: left;">I chose to write about Anne for <a id="aptureLink_NHIrvcrkF7" href="http://www.findingada.com">Ada Lovelace Day</a> because I love how Anne combines all that is great about being female with all that is great about being a geek.  Because the tech industry is still so heavily male-dominated, I want to encourage women to express their femininity.  Why is it weird to code 100 lines in ABAP by day and club by night in 5-inch Louboutin shoes?  It shouldn&#8217;t be.</p>
<p style="text-align: left;">Anne is so much more than the sum of her good looks and impeccable fashion taste.  She&#8217;s an <a id="aptureLink_NHKxdrJS9r" href="http://www.sdn.sap.com/irj/scn/sapmentors">SAP Mentor</a>; she rallied a <a id="aptureLink_ceLgeyS2iK" href="http://www.facebook.com/group.php?gid=77069107432">revolution</a> against <a id="aptureLink_CuBEjdrk95" href="http://www.yojibee.com/2009/02/17/why-i-started-the-facebook-tos-group/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+yojibee+%28yojibee%29">Facebook</a> (and won), her tweets often <a id="aptureLink_lL8s7fRq2Q" href="http://twitter.com/yojibee/status/10873059368">look like this</a>, and she&#8217;s a &#8220;man among equals&#8221; at any geekfest.</p>
<p style="text-align: left;">I&#8217;ve since joined Anne here on the Technically Women blog and now consider her a friend.  She once confided to our <a id="aptureLink_4WUEBZ8Nr7" href="http://twitter.com/tech_women">@tech_women</a> group, &#8220;<em>Being &#8216;the hottie&#8217; you either have the guys&#8217; attention for all the wrong reasons, or they just think you are as stupid as you look.  Both cases makes you work twice as hard as everyone else to prove that you actually know your stuff</em>.&#8221;  I&#8217;d love to see more women competing in tech and celebrating their femininity.  It&#8217;s not an either/or; it&#8217;s an and.  And all geeks work really hard, so let&#8217;s stop making women do double time to prove they belong in the club.</p>
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		<title>Technically Women represent at SXSW Interactive</title>
		<link>http://technicallywomen.com/technically-women-represent-at-sxsw-interactive/</link>
		<comments>http://technicallywomen.com/technically-women-represent-at-sxsw-interactive/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 17:38:57 +0000</pubDate>
		<dc:creator>Jennifer Leggio</dc:creator>
				<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[Women and conferences]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[sxsw interactive]]></category>
		<category><![CDATA[women speakers]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=282</guid>
		<description><![CDATA[We&#8217;ve had a lot of discussion on this blog about empowering more women to speak at conferences and to raise the visibility of women in social media in general &#8212; now is our chance. 
Today, South By Southwest (SXSW) Interactive opened its panel picker for the 2010 event. I&#8217;m thrilled to say that several of [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve had a <a href="http://technicallywomen.com/kerfuffle-over-a-quandary-my-take-on-the-female-conference-speaker-debate/">lot of discussion</a> <a href="http://technicallywomen.com/stand-up-be-counted-be-heard-be-paid/">on this blog</a> about empowering <a href="http://technicallywomen.com/what-does-it-take-to-be-a-top-10-social-media-speaker/">more women to speak at conferences</a> and to raise the visibility of women in social media in general &#8212; now is our chance. </p>
<p>Today, South By Southwest (<a href="http://www.sxsw.com/interactive">SXSW</a>) Interactive opened its panel picker for the 2010 event. I&#8217;m thrilled to say that several of the Technically Women have submitted panels for consideration. In support of helping each other &#8212; and more women &#8212; get the visibility in social media that we deserve, I thought it would help to list where you might find us at SXSW. This way you can vote for us if you so choose.</p>
<p>The thing is, we don&#8217;t want you to vote for us simply because we&#8217;re women. We want you to vote for us if you think we present good content and ideas about which you want to hear. Here&#8217;s a list so you can judge for yourself:</p>
<p><strong>Maggie Fox</strong><br />
<a href="http://panelpicker.sxsw.com/ideas/view/3565">Scaling Social Media: Getting Credible Content to Mass Audiences</a><br />
<a href="http://panelpicker.sxsw.com/ideas/view/3600">News 2.0 &#8211; How Old Media Companies Are Inventing New Models </a></p>
<p><strong>Rachel Happe</strong><br />
<a href="http://panelpicker.sxsw.com/ideas/view/3160">Building Social Strategies at Fortune 100 Companies</a></p>
<p><strong>Adele McAlear</strong><br />
<a href="http://panelpicker.sxsw.com/ideas/view/4406">Posts Mortem: Death and Digital Legacy</a></p>
<p><strong>Shireen Mitchell</strong><br />
<a href="http://panelpicker.sxsw.com/ideas/view/4358?return=%2Fideas%2Findex%2F4%2Fq%3Ashireen">Is There A Technological Fix for Human Behavior?</a><br />
<a href="http://panelpicker.sxsw.com/ideas/view/4000">Social Media Women of Color</a></p>
<p><strong>Susan Scrupski</strong><br />
<a href="http://panelpicker.sxsw.com/ideas/view/3179">Social Design for Enterprise 2.0</a></p>
<p><strong>Jennifer Leggio</strong><br />
<a href="http://panelpicker.sxsw.com/ideas/view/4326">Inherent Dangers of Real-Time Social Networking</a><br />
<a href="http://panelpicker.sxsw.com/ideas/view/2524">How (Not) to Get Banned on Social Networks!</a><br />
<a href="http://panelpicker.sxsw.com/ideas/view/3976">Hitting Bombs: Better Social Business Through Sports Metaphors</a></p>
<p>What are some other great proposed panels including or being led by women at SXSWi? Leave a list in the comments.</p>
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		<title>Kerfuffle over a quandary: My take on the female conference speaker debate</title>
		<link>http://technicallywomen.com/kerfuffle-over-a-quandary-my-take-on-the-female-conference-speaker-debate/</link>
		<comments>http://technicallywomen.com/kerfuffle-over-a-quandary-my-take-on-the-female-conference-speaker-debate/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 21:57:01 +0000</pubDate>
		<dc:creator>Cathy Brooks</dc:creator>
				<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[Women and conferences]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=259</guid>
		<description><![CDATA[It&#8217;s a fact. When you look at the agendas for top tech gatherings &#8211; whether social media focused or not &#8211; there are blessed few women on the stage. Period. Though this issue has percolated to the top of the meme stream of late, thanks in part to this post by TSG (about which I&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_268" class="wp-caption alignleft" style="width: 310px"><img class="size-full wp-image-268" title="Women of Kinnernet 2008" src="http://technicallywomen.com/wp-content/uploads/2009/08/Girls-of-Kinnernet-2008.jpg" alt="The largest number of women to attend Kinnernet, photo by Barak Berkowitz" width="300" height="175" /><p class="wp-caption-text">The largest number of women to attend Kinnernet, photo by Barak Berkowitz</p></div>
<p>It&#8217;s a fact. When you look at the agendas for top tech gatherings &#8211; whether social media focused or not &#8211; there are blessed few women on the stage. Period. Though this issue has percolated to the top of the meme stream of late, <a href="http://www.thespeakersgroup.com/blog/social-media-speakers-10-to-know/">thanks in part to this post by TSG </a>(about which I&#8217;ll comment more specifically a bit later in this post) the idea that this is somehow new or different is far from true.</p>
<p>What is true, however, is that it&#8217;s time to stop talking about it, and take action. Big time.</p>
<p>No matter how you slice it this is a complex topic and one with which I have found myself confronted very directly in the last several years in my role helping produce/content curate for a number of major technology gatherings. On more than one occasion I have found myself torn because while I am as big a proponent as any for supporting women in business, the plain fact is that it&#8217;s a numbers game. There are just fewer women from whom to choose. I&#8217;m not suggesting there aren&#8217;t smart, accomplished, capable women available to speak on pretty much any topic, but let&#8217;s face it. When you look around any given room at any given conference and do the math &#8211; apart from <a href="http://www.blogher.com">BlogHer</a> or other <a href="http://girlsintech.net/about-us/">gatherings by women-inclined organizations</a> &#8211; if you find a room where the percentage of female presence is anything more than 5% to 10%, I&#8217;ll buy you lunch.</p>
<p>Then there&#8217;s the <em>other</em> math &#8211; qualifications. For several years I had the pleasure of working with <a href="http://www.twitter.com/loic">Loic</a> and <a href="http://www.twitter.com/geraldine">Geraldine Le Meur</a> on their <a href="http://www.leweb.net/">LeWeb conference</a>. When it came time to pick speakers for the stage, the first criteria was putting the most well-versed, articulate and, yes, entertaining, speakers on the stage. They were equally as concerned that those speakers represent a solid cross-section of the best voices possible. Many of those speakers were men, but in any and all cases where there was a chance to book a qualified woman, it was done.</p>
<p>In looking at <a href="http://www.leweb.net/program/speakers">the LeWeb agenda for this year</a> (<em>for the record, I&#8217;m not working on the 2009 conference, but <a href="http://www.leweb.net/community/09-participants">will be in attendance </a>and who knows, if there&#8217;s an appropriate fit maybe I&#8217;ll get to speak </em>), along with <a href="http://supernovahub.com/speakers/">that of the upcoming Supernova</a>,  you might say, &#8220;Um, Cathy &#8230; the numbers still look pretty small overall, are you suggesting that there aren&#8217;t more women than this?&#8221;</p>
<p>I&#8217;m not suggesting that at all, but as I&#8217;ve said, and as was also <a href="http://act.ly/bh">stated in this comment </a>by <a href="http://www.twitter.com/pahlkadot">Jen Pahlka</a>, posted by Tim O&#8217;Reilly in response to the <a href="http://www.womenwhotech.com">WomenWhoTech</a> petition, it&#8217;s about quality first.</p>
<p>So that&#8217;s the part of my post where I acknowledge that we can&#8217;t change several hundred years of Old Boy Network behavior overnight, that we *have* made progress and that when it comes to booking speakers it&#8217;s most important to first ensure you have the best voices.</p>
<p>And this is where the gloves come off.</p>
<p>For starters, while the numbers are small the qualified women <em>do</em> exist and for any conference organizer, or <em>speakers bureau</em>, to claim ignorance that there&#8217;s an overall lack of women on stage &#8230; is a joke. One need only attend a few tech-oriented gatherings to immediately sense the gender imbalance. It also doesn&#8217;t take long in any of those rooms to recognize that the depth of knowledge at any given geek fest is not gender exclusive &#8211; especially when it comes to social media.</p>
<p>I&#8217;m going to eschew <a href="http://www.livingstonbuzz.com/2009/07/29/women-snubbed-in-top-ten-speakers-list-industry-in-general/">any further debate</a> about whether TSG did or didn&#8217;t or they have or haven&#8217;t. Bottom line is that TSG&#8217;s list was weak, they&#8217;ve acknowledged as such, and at least as seen <a href="http://blogs.zdnet.com/feeds/?p=1409">in this Q&amp;A with a Technically Women pal and ZDNet Journalist, Jennifer Leggio</a>, they seem to be at least making noises about doing the right thing moving forward.</p>
<p>Great.</p>
<p>So now what?</p>
<p>As another Technically Woman colleague and social media leader who should have (in my opinion) been on that TSG list, Maggie Fox, <a href="http://technicallywomen.com/what-does-it-take-to-be-a-top-10-social-media-speaker/">articulates in her post here</a>, some baseline criteria are a good start. It&#8217;s also important, as it is for any minority group, both to circle the wagons and support each other. Frankly I think for the most part women have the circling the wagons part pretty well in hand. The part where I believe change must take place is the same spot that most minorities fall down, and that is in reaching outside of their group, forming bridges to all those &#8220;other&#8221; &#8211; you know, the ones whose numbers shadow them?</p>
<p>This isn&#8217;t just about women stepping up, speaking up and breaking old conventions to do more self-promotion. This is also about those who are our allies making sure they&#8217;re looking out for us too.</p>
<p>Before you tsk tsk me and say that sounds awfully like I&#8217;m going all doe-eyed and asking for the men to help us &#8230; well &#8230; I am &#8230; I&#8217;m asking them to help, but I&#8217;m certainly not batting my eyelashes when I do it.</p>
<p>This isn&#8217;t about beseeching the boys, this is my strident call to action saying: step up or step off.</p>
<p>By step up, I mean more than just commenting on blog posts or writing posts of your own. These things are great and are incredibly helpful, but they are merely part of the equation. How about opening up your own platforms to their voices, just as you know they would do for you? Case in point, after talking with <a href="http://www.twitter.com/briansolis">Brian Solis</a> at <a href="http://www.twiistup.com">Twiistup</a> about this very subject, Brian thought for a moment, said he&#8217;d like to help and then asked if I would be willing to contribute to his blog and bring the conversation there. So that&#8217;s precisely what I&#8217;m going to do.</p>
<p>Here&#8217;s another idea &#8230; if you wish to truly walk the walk and talk the talk that you support more women on the stage, the next time you find yourself invited to be on a panel, perhaps one of the questions you can ask is whether there are any women (or any other minorities for that matter, if you happen to also be a white male) are included. If there aren&#8217;t and if you know of someone who fits the bill, perhaps you can suggest her.</p>
<p>Ready to be a bit more bold? How about next time you find yourself on a pre-panel conference call or email thread and see that there&#8217;s an embarrassing gap where a woman&#8217;s voice might be relevant, you say that unless the panel gets a bit more diversity, you&#8217;ll graciously decline participating.</p>
<p>Oh, and as for that step off part, I think that&#8217;s pretty self-explanatory.</p>
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		<title>What Does it Take to be a &#8220;Top 10&#8243; Social Media Speaker?</title>
		<link>http://technicallywomen.com/what-does-it-take-to-be-a-top-10-social-media-speaker/</link>
		<comments>http://technicallywomen.com/what-does-it-take-to-be-a-top-10-social-media-speaker/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 21:17:54 +0000</pubDate>
		<dc:creator>Maggie Fox</dc:creator>
				<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[Women and conferences]]></category>
		<category><![CDATA[TSG oreilly web2.0summit speaking]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=228</guid>
		<description><![CDATA[I&#8217;m not going to hash and rehash the controversy around the TSG all-male list of speakers on social media, or the O&#8217;Reilly Web 2.0 Summit conflagration about the same issue not long before that, or&#8230; well, you get the picture. The absence of women on podiums in proportionate numbers has been an issue for quite [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not going to hash and rehash the <a href="http://www.livingstonbuzz.com/2009/07/29/women-snubbed-in-top-ten-speakers-list-industry-in-general/">controversy</a> around the <a href="http://www.thespeakersgroup.com/blog/social-media-speakers-10-to-know/">TSG all-male list of speakers on social media</a>, or the <a href="http://www.web2summit.com/web2009">O&#8217;Reilly Web 2.0 Summit</a> <a href="http://act.ly/bh">conflagration about the same issue</a> not long before that, or&#8230; well, you get the picture. The absence of women on podiums in proportionate numbers has been an issue for <a href="http://www.artfagcity.com/2009/01/26/women-panelists-absent-at-roflcon-again/">quite some time</a>. [<em>Click on that last link. Srsly.</em>]</p>
<p>What I want to know is &#8211; what does it take to get on these lists, and what can we, as women in tech, do differently to get there? Clearly there&#8217;s something going on.</p>
<p><a href="http://www.flickr.com/photos/samagnew/2988234929/"><img class="alignleft size-thumbnail wp-image-243" title="2988234929_dc28284be5" src="http://technicallywomen.com/wp-content/uploads/2009/08/2988234929_dc28284be52-150x150.jpg" alt="2988234929_dc28284be5" width="150" height="150" /></a></p>
<p>I think part of the problem is many of us suck at two things: valuing our skills and engaging in healthy self-promotion. There may be a good reason for the latter, which is what I want to focus on: when it comes to social media in particular, self-promotion so frequently trumps actual accomplishments that we have a saucy little word for it &#8211; <a href="http://www.youtube.com/watch?v=zSP8xm_gaK4">douchebaggery</a>. No one wants to be seen as a <a href="http://en.wikipedia.org/wiki/Douche#Slang_uses">douchebag</a> (except for the douchebags, and that&#8217;s because they don&#8217;t know any better).</p>
<p>So, let&#8217;s say you want to be on The List. What does it take to be a Top 10 Social Media Speaker? In my humble opinion, the following are tablestakes:</p>
<p>1. <strong>Demonstrated thought leadership</strong>. You write <a href="http://socialmediagroup.com/2009/01/10/netbooks-mobile-social-computing-laptop-killers/">original stuff</a> that other people <a href="http://www.wired.com/gadgets/wireless/magazine/17-03/mf_netbooks">link to, quote and share</a>. You&#8217;re so <a href="http://socialmediagroup.com/2009/01/19/the-publishing-revolution-part-ii-ua-flight-1549/">far ahead of the game</a>, you&#8217;re <a href="http://socialmediagroup.com/2009/06/25/digital-crisis-communications-what-matters/">defining the space</a>.</p>
<p>2. <strong>Blue-chip client list.</strong> <a href="http://socialmediagroup.com/clients/">Who are your clients</a>? What did you <a href="http://snowmobiles.yamahablogs.ca/">do for them</a>? For how long? <a href="http://www.sap.com">Who else</a> <a href="http://www.iheartpresents.com/">are</a> your <a href="http://www.ingdirect.ca/en">clients</a>? (i.e. <a href="http://connect2ford.com/">one big client</a> does not a real business make).</p>
<p>3. <strong>Results.</strong> Third-party, <a href="http://mashable.com/2009/05/18/ford-social-media/">independently validated</a> reports that <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=104165">demonstrate the value and impact of the work you have conducted</a>. <a href="http://socialmediagroup.com/2009/07/28/ford-one-of-top-ten-brands-using-social-media/">Prove that you moved the needle for a client</a>. Having <a href="http://socialmediagroup.com/2009/01/21/the-web-20-testimonial/">awesome testimonials</a> is also great.</p>
<p>4. <strong>Speaking experience.</strong> I&#8217;d like to see that you&#8217;ve <a href="http://socialmediagroup.com/speaking-engagements/">spoken to business groups and your peers about social media</a>, at <a href="http://www.the-cma.org/convention/?WCE=C=47|K=228049">national conferences</a> that are highly respected. <a href="http://www.web2expo.com/webexsf2009/public/schedule/detail/6266">Case studies are A++</a>.</p>
<p>5. <strong>Press.</strong> If you&#8217;re the real deal, you should have <a href="http://socialmediagroup.com/media/">attracted lots of press attention by now</a>.</p>
<p>Are we in agreement that this is a fairly comprehensive itemization of the basic things that need to be in place for one to be considered for such a list? That a person demonstrating all of the above should definitely be recognized as a leader in their space, and included on such or similar lists?</p>
<p>Good. I thought so.</p>
<p>So here&#8217;s the punchline: <span style="text-decoration: underline;">I meet all of those criteria</span>. (Check out the links for yourself).</p>
<p>How is it that lists are produced, identifying top social media speakers and&#8230; I&#8217;m not on them? Clearly, I need to get better at healthy self-promotion, because I refuse to believe anyone would be so stupid as to not consider me because I&#8217;m a girl.</p>
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		<title>Stand Up. Be Counted. Be Heard. Be Paid.</title>
		<link>http://technicallywomen.com/stand-up-be-counted-be-heard-be-paid/</link>
		<comments>http://technicallywomen.com/stand-up-be-counted-be-heard-be-paid/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 20:12:53 +0000</pubDate>
		<dc:creator>Francine McKenna</dc:creator>
				<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[Women and conferences]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=212</guid>
		<description><![CDATA[It’s been a couple of weeks since The Speakers Group (TSG) put out a Top Ten Speakers for Social Media list, now retitled “Social Media Speakers: 10 to Know.”
Publishing the list brought TSG, perhaps, some totally unexpected controversy. The list contained only men’s names. In my, albeit limited, experience on the social media conference circuit, [...]]]></description>
			<content:encoded><![CDATA[<p>It’s been a couple of weeks since The Speakers Group (TSG) put out a<a href="http://www.thespeakersgroup.com/blog/social-media-speakers-10-to-know/"> Top Ten Speakers for Social Media</a> list, now retitled<em> “Social Media Speakers: 10 to Know.”</em></p>
<p>Publishing the list brought TSG, perhaps, some totally unexpected controversy. The list contained only men’s names. In my, albeit limited, experience on the social media conference circuit, I would say there are quite a few very qualified women who should have been mentioned too. Some of them are TSG clients.  Later, we learned that all of the men on the list were affiliated with The Speakers Group, some loosely, but still their clients in some way, shape or form.</p>
<p>The “List” had been a seemingly innocent, perhaps naïve, attempt at self-serving promotion for TSG. That should not have been surprising, since it was their blog, but certainly a wee bit insulting to their female clients. There were quite a few comments on TSG’s blog and on Geoff Livingston’s blog <a href="http://www.livingstonbuzz.com/2009/07/29/women-snubbed-in-top-ten-speakers-list-industry-in-general/" target="_blank">Buzz Bin</a>. The Technically Women team also had a frank and feisty backchannel discussion for several days amongst ourselves.</p>
<p>I left a comment at Geoff’s blog, excerpted here:</p>
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<blockquote><p>“I do quite a bit of speaking and <a href="http://retheauditors.com/speaking/">want to do more</a>…My current challenge is one I have not seen mentioned here yet. Getting asked to speak (which happens to me a lot) or having a speaker proposal accepted is one thing. Getting paid for it is another.<br />
…I want to speak to <strong>speak</strong>, because I have some thing that people want to hear and they want to hear <em>me</em><strong> say it. With the challenges all the conferences &#8211; and I mean all- have now to get sponsor’s dollars, who speaks and whether they get paid is very much dependent on whether the sponsor or potential sponsor thinks the content and the speaker will draw a crowd and exposure to their products/services.<br />
… sponsors matter. If I don’t deliver a big audience and an audience that will pay attention to the sponsors, no amount of “deservingness” is going to get me to the podium. I won’t let my feelings be hurt by that. I’ll just move on to the next one. Or make my own.” </strong></p></blockquote>
<p></em><br />
<em><strong><em><span style="font-weight: normal;"><span style="font-style: normal;">I was quite surprised, as were the rest of my Technically Women colleagues, that more than a few of our group had been recently rejected as speakers for the same conferences. I have noticed, even in my limited experience with the “Social Media” circuit here in Chicago, that there are often the same speakers at every event, or at least the same wish-lists for speakers at many of the events I attend.  It’s all about drawing a crowd. </span></span></em></strong></em></p>
<p><em><span style="font-weight: normal;"><span style="font-style: normal;">For the life of me, in some cases, I don’t get the big buzz around some of the folks I have heard speak.  But then again, I am an accountant, auditor, and technology consultant.  The conferences I go to are less about evangelizing social tools, and more about nuts and bolts technical information for our profession.  So, given the &#8220;technical&#8221; nature of most conferences I go to,  I thought I would check to see how well women were represented in some I&#8217;ve recently attended. </span></span></em></p>
<p><span style="font-weight: normal;"><span style="font-style: normal;">Based on the results below, I would say that the traditionally conservative, male-dominated days for accounting, audit, and compliance events are over. The speaker rosters at our conferences are more and more looking like their, and their sponsors’, target audience. </span></span></p>
<p><span style="font-weight: normal;"><span style="font-style: normal;">The <strong>Compliance Week Annual Conference</strong> is held every year in June in Washington, DC by </span></span><span style="font-weight: normal;"><span style="font-style: normal;"><a href="http://complianceweek.com" target="_blank">Compliance Wee</a></span></span><span style="font-weight: normal;"><span style="font-style: normal;"><a href="http://complianceweek.com" target="_blank">k</a>, a print and on line publication. The conference draws ~400 paid attendees, sponsors and lots of speakers from the world of legal and regulatory compliance – C-level executives with titles like Chief Risk Officer, Chief Audit Executive, and General Counsel.  Heavy duty keynoters from the SEC, PCAOB, and Department of Justice mean there is also significant major media coverage. </span></span></p>
<p><span style="font-weight: normal;"><span style="font-style: normal;">I cover the conference for my blog,</span></span><a href="http://retheauditors.com"><span style="font-weight: normal;"><span style="font-style: normal;"> re: The Auditors</span></span></a><span style="font-weight: normal;"><span style="font-style: normal;"> and have been granted a press pass the last three years by, as well as experienced sincere hospitality from, the Managing Editor, Matt Kelly, and Publisher Scott Cohen. Up until this year, I was </span></span><a href="http://retheauditors.com/2009/06/compliance-week-day-2-more-than-enough-to-keep-me-busy/"><span style="font-weight: normal;"><span style="font-style: normal;">the only blogger </span></span></a><span style="font-weight: normal;"><span style="font-style: normal;">who was granted a press pass.</span></span></p>
<p><span style="font-weight: normal;"><span style="font-style: normal;">The <strong>Compliance Week Annual Conference 2009</strong> had </span></span><a href="http://www.complianceweek.com/page/528/annual-conference-speakers"><span style="font-weight: normal;"><span style="font-style: normal;">sixty-nine speaking slots that were filled eighteen times by women</span></span></a><span style="font-weight: normal;"><span style="font-style: normal;">, or 26%.  I think the conference organizers strive for a variety of speakers once they select the key themes for that year. My impression is that, for them, one’s position with a brand name Fortune 500 company or major law or advisory firm, as well as a reputation as a very knowledgeable speaker are the most important criteria for selection. </span></span></p>
<p><span style="font-style: normal; font-weight: normal;">This is a conference that is held as a live version of the publication, but it’s a profit making endeavor. Sponsors desires for a large crowd and an agenda that aligns with their selling objectives is, I am sure, taken into consideration.  There have been very few poor speakers at this event and no one that didn’t have useful knowledge to share. In fact, this conference is known for the full participation of all of the speakers in sharing presentations and other hands-on resources with attendees.</span></p>
<p><span style="font-weight: normal;"><span style="font-style: normal;">The <strong>Current Issues in Financial Reporting Conference</strong> is sponsored by </span></span><a href="http://www.financialexecutives.org/eweb/startpage.aspx?site=_fei"><span style="font-weight: normal;"><span style="font-style: normal;">FEI</span></span></a><span style="font-weight: normal;"><span style="font-style: normal;"> in New York each November. Financial Executives International is the preeminent association for CFOs and other senior finance executives providing networking, advocacy and timely updates on financial management and reporting; Sarbanes-Oxley Act compliance and regulatory updates from the SEC, FASB, PCAOB and IASB; As such their conferences include heavy hitters for US and international regulators and standards setters. </span></span></p>
<p><span style="font-weight: normal;"><span style="font-style: normal;">Representation of women at the podium last November was</span></span><a href="http://www.financialexecutives.org/eweb/DynamicPage.aspx?Site=_fei&amp;WebKey=838a6988-f932-4ef3-9bef-c4e095cd7ca4&amp;reg_evt_key=005b7aa3-7663-40eb-a695-8cb6c09667de&amp;paying="><span style="font-weight: normal;"><span style="font-style: normal;"> nine out of forty-eight speaking slots</span></span></a><span style="font-weight: normal;"><span style="font-style: normal;">.  At least half of the 2000+ paid attendees were women, based on my informal visual assessment. I was present as media, covering the conference as the only blogger, besides FEI’s own house blogger </span></span><a href="http://financialexecutives.blogspot.com/"><span style="font-weight: normal;"><span style="font-style: normal;">Edith Orenstein</span></span></a><span style="font-weight: normal;"><span style="font-style: normal;">, that was granted a press pass. </span></span></p>
<p><span style="font-weight: normal;"><span style="font-style: normal;">FEI, through their spokesperson Kristen Lewko, told me, &#8220;“Financial Executives International is an organization dedicated to diversity and our conference committee actively pursues this when it comes time to craft the agenda and speaker list. We are able to secure the accomplished, high caliber of women to speak at our conferences through the assistance of our robust member base and their invaluable contacts.”</span></span></p>
<p><em><span style="font-style: normal;">The </span><a href="http://guest.cvent.com/EVENTS/Info/Custom.aspx?cid=21&amp;e=fea4805f-cb73-45bf-8b31-ccdd8f91b516"><span style="font-style: normal;">CFO Rising Conference</span></a><span style="font-style: normal;">, sponsored by print and online publication CFO.com, is scheduled for September 20-23, 2009. It’s intended for CFOs and Controllers of large public companies. The roster of speakers at this time includes <a href="http://guest.cvent.com/EVENTS/Info/Custom.aspx?cid=21&amp;e=fea4805f-cb73-45bf-8b31-ccdd8f91b51" target="_blank">eight women out of twenty-six speaking slots</a> for 30% representation.  Speakers include Lori Calabro, the Editorial Director of CFO.com Conferences. </span></em></p>
<p><em><span style="font-style: normal;">The <strong><a href="http://www.macpa.org/Content/Home.aspx" target="_blank">Maryland Association of CPA</a></strong>s held the <a href="http://www.mdbizexpo" target="_blank">Maryland Business Expo</a> in June in Baltimore.  I was invited as a <a href="http://retheauditors.com/2009/06/accountants-and-social-media-dream-panel-mdbizexpo/" target="_blank">speaker, panel organizer/moderator, and panelist</a>. At this conference, nineteen of eighty-nine speaking slots were filled by women, or 21% . I did triple duty here, as well as a few other women who filled multiple spots. This conference can also boast speaker representation by minorities that seemed to me to reflect the demographics of the state and the complexion of small business and smaller accounting firms employees and their clients, their target audience, as well.  I did not comment on minority representation in the other instances, since it is not always possible to give everyone their due without having seen and met folks myself.  But representation by a diverse racial/ethnic/sexual orientation roster could be another area of interest for conference planners as attendees and sponsors expect to see content providers that align with their marketing focus.</span></em></p>
<p><em><span style="font-style: normal;">Bill Sheridan, MACPAs&#8217; Electronic Communications Manager / Editor, told me, &#8220;We were just looking for the brightest thought leaders around. A lot of them are women.&#8221;</span></em></p>
<p><span style="font-style: normal;"><em>As it is. </em></span></p>
<p><span style="font-style: normal;"><em>As it should be.</em></span></p>
<p><em> </em></p>
<p><span style="font-style: normal;"> </span></p>
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		<title>Technically Speaking, Women Need to Speak Up</title>
		<link>http://technicallywomen.com/technically-speaking-women-need-to-speak-up/</link>
		<comments>http://technicallywomen.com/technically-speaking-women-need-to-speak-up/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 14:27:59 +0000</pubDate>
		<dc:creator>Susan Scrupski</dc:creator>
				<category><![CDATA[Feminism]]></category>
		<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[Women and conferences]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[misogyny]]></category>
		<category><![CDATA[womenintech]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=195</guid>
		<description><![CDATA[Here it comes again: &#8220;Where are the Women Speakers?&#8221;  Geoff Livingston triggers yet another uproar over the longstanding complaint that women are not fairly represented at Tech conferences.  I have some experience here that I&#8217;d like to share on a few sides of this discussion.
I was a stay-at-home Mom for five years after [...]]]></description>
			<content:encoded><![CDATA[<p>Here it comes again: &#8220;Where are the Women Speakers?&#8221;  <a href="http://bit.ly/wsFDE" target="_blank">Geoff Livingston</a> triggers yet another uproar over the longstanding complaint that women are not fairly represented at Tech conferences.  I have some experience here that I&#8217;d like to share on a few sides of this discussion.</p>
<p>I was a stay-at-home Mom for five years after the dotcom crash.  I would have never returned to work had I not gotten divorced.  I  had retired from professional life.  So, imagine my surprise when I was forced back into the workforce clueless and disconnected.  No exaggeration: I did not know what a BlackBerry was or that the <em>Wall Street Journal</em> had color on the front page.  I spent all of my waking hours tending to my children and family, far removed from the rigors of the professional world.</p>
<p>I started blogging in January 2006, four months before my divorce was final.  I floundered around a bit looking for a logical place to settle in the market.  I ultimately was <a href="http://itsinsider.com/2006/07/16/making-up-another-mind/" target="_blank">drawn to the Enterprise 2.0 sector</a> and began a deliberate focus to track the sector and make new connections.</p>
<p>Because I was paying attention, I saw buzz brewing over a new conference in the works called, &#8220;<strong>Office 2.0.</strong>&#8221;  When I looked at the scheduled speaker list, one interesting factoid jumped off the page: there were over 50 men and 0 women on the agenda.  So, without hesitation, I asked a connection to put me in touch with the conference organizer and I pitched getting me into a speaker slot.  Two emails later,  voila, there I was, the only woman on a high-profile Silicon Valley conference event with 53 men.  You can see this called out on <a href="http://www.techmeme.com/060901/p67#a060901p67" target="_blank">Techmeme</a> when a <a href="http://www.annezelenka.com/2006/09/where-are-the-women-a-marketing-problem-with-a-marketing-solution" target="_blank">bristling blogstorm </a>blew up surrounding the fact that this conference was so shamelessly unbalanced, and perhaps, misogynistic. <em></em></p>
<p><img class="alignleft size-full wp-image-198" title="Picture 6" src="http://technicallywomen.com/wp-content/uploads/2009/07/Picture-61.jpg" alt="Picture 6" width="506" height="206" />In truth, I didn&#8217;t assert myself because I felt slighted as a woman.  Honestly?  I saw the imbalance as opportunity, leverage.  I jumped at the chance to get visibility at such a prestigious event.  In hindsight, I realize that single event turned the tables for me.  Soon after, I was inducted (as the first female) to the <a href="http://www.enterpriseirregulars.com" target="_blank">Enterprise Irregulars</a>&#8216; blogging troupe, and I continued to scrape and claw my way to the little top I now occupy, secure in my own business at <a href="http://www.socopartners.com" target="_blank">SoCo Partners</a> focused on Enterprise 2.0.</p>
<p>Why am I telling this story?  Because getting industry visibility matters for men and women.  Had I not been afforded that opportunity, who knows when or if I would experience the same industry recognition I have today.  (Not boasting here, the e20 crowd is fairly small and insular.)  But also to shine a spotlight on this as an issue that has been around for a long while, and seemingly will continue to frustrate us until women are seamlessly woven into every speaker agenda, not deliberately, but as a matter of filling the agenda with competent professionals who just happen to represent both genders.</p>
<p>I don&#8217;t personally believe there is a conspiracy against women or a preference for men in technology conference planning.   This brings me to the other side of this debate.  I am a conference planner.  I went on to plan the subsequent two <a href="http://office20.com/index.jspa" target="_blank">Office 2.0 Conferences</a>, as well as am now on the advisory board for the <a href="http://www.e2conf.com/" target="_blank">Enterprise 2.0 conference</a>.  I am currently in discussions with <a href="https://www.xing.com/profile/Bjoern_Negelmann">Björn Negelmann</a> to join the board of the <a href="http://www.e20summit.com/about/advisory-board.html" target="_blank">Enterprise 2.0 SUMMIT</a>, held in Germany where there is not a single woman on the board.</p>
<p>I can assure you, when the planning boards convene to review speaker selections, we are gender blind.  We are looking for the best content; the best individuals to fill the agenda.  At various times (<em>when it even occurs to me</em>), I myself may bring up the gender issue as I&#8217;m sensitive to it.  Immediately, my board colleagues respond, &#8220;Oh yes, of course, we need more women!&#8221;  But this process always bothers me, as if women are a special needs category- the Section 8(a) of tech conference planning.</p>
<p>My advice to women who want to be heard: <strong>speak up</strong>.  Let us know who you are.  We recruited one woman, <a href="http://www.linkedin.com/in/sarabocaneanu" target="_blank">Sara Bocaneanu</a>, all the way from Romania because she sent us a <a href="http://www.youtube.com/watch?v=daI4GOdDR1Y" target="_blank">video</a> of her speaking at a tech conference in eastern Europe.  You&#8217;re not going to get preferential treatment if you&#8217;re a woman; you&#8217;ll get preferential treatment if you&#8217;re a better choice than the person we had in that seat last year.</p>
<p>Finally, on speaking in general.  I abhor speaking.  I simply avoid doing it at all costs.  I even turned down an all expenses paid gig to speak outside of Milan, Italy last year at an <a href="http://enterprise2forum.it/cms/pages/home-en.php?lang=EN#&amp;061;EN" target="_blank">Enterprise 2.0 conference</a>.  So, as a few of us technicallywomen were chatting behind the scenes, it&#8217;s not that we&#8217;re being discriminated against&#8230; some of us are choosing not to speak.   Me?   I like hangin&#8217; around backstage with the band.   It&#8217;s where I aspire to be, and I&#8217;ve earned the privilege to be there by speaking up and creating my own destiny.</p>
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		<title>The Still Present Gender Gap</title>
		<link>http://technicallywomen.com/the-still-present-gender-gap/</link>
		<comments>http://technicallywomen.com/the-still-present-gender-gap/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 04:47:22 +0000</pubDate>
		<dc:creator>Marilyn Pratt</dc:creator>
				<category><![CDATA[Feminism]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Technically Women]]></category>
		<category><![CDATA[civil rights]]></category>
		<category><![CDATA[gender gap]]></category>

		<guid isPermaLink="false">http://technicallywomen.com/?p=167</guid>
		<description><![CDATA[Although the last half century has seen changes in perception and more egalitarian behavior, the technology gender gap still exists. ]]></description>
			<content:encoded><![CDATA[<p><img src="http://technicallywomen.com/wp-content/uploads/2009/07/Gender-Gap.jpg" alt="Gender Gap" />
<p>Posting to Technically Women provides an opportunity to share distinctly personal experiences as a female engaged in technology while living and working in the first decade of the 21st century.  Participation here also allows for the framing of those experiences in the broader historical context.  As a child of the 50’s it has been my privilege to witness momentous shifts in the way we perceive age, race and gender over the course of the last half a century.  These shifts represent milestones in the journey toward equality but not yet a final realized achievement of equal representation.  Perceptional changes have indeed occurred in the last 50 years but after five decades of observation we might conclude we have progressed toward parity but not experienced an absolute demographic transformation and it is obvious our representation in this sector remains weak.</p>
<p><a href="http://en.wikipedia.org/wiki/Robert_F._Kennedy">Robert Kennedy</a> said “Like it or not, we live in interesting times” “everyone here will ultimately be judged &#8211; will ultimately judge <strong>himself</strong> &#8211; on the effort <strong>he</strong> has contributed to building a new world society and the extent to which <strong>his</strong> ideals and goals have shaped that effort.”.  (The gender emphasis is mine).</p>
<p>Kennedy spoke these words in South Africa in 1966, while delivering a <a href="http://www.jfklibrary.org/Historical+Resources/Archives/Reference+Desk/Speeches/RFK/Day+of+Affirmation+Address+News+Release.htm">Day of Affirmation Address</a>.  Kennedy’s words were meant to empower <a href="http://en.wikipedia.org/wiki/Day_of_Affirmation_speech">youth and people of color</a>.  This was the same year I entered high school in a suburb of New York filled with the knowledge and hope that a relatively young person could be president of the US, that people of color might and could enjoy equal opportunity for education and betterment.   It seemed inconceivable then that actually reaching all of those goals simultaneously (being young and a person of color and achieving the presidency) would take decades more to realize in the United States.  </p>
<p>I graduated high school in <a href="http://www.reunionswel.com/miket2/NostalgiaPages/1960sNostalgia/69news.htm">1969</a> when the word <a href="http://en.wikipedia.org/wiki/Ageism">ageism</a> was first coined, when “discrimination against individuals or groups because of their age” was being examined and discussed for the first time in the US.  That same year the gender barrier for women’s undergraduate entry into Princeton and other exclusionary US centers of higher learning was breached.  Two of the very first women to gain admission to traditionally male institutions of higher learning were not only from my own high school class of graduates but also belonged to my immediate class of 30 gifted and talented young high school students. One of these women was <a href="http://fora.tv/speaker/639/Carol_Kellerman">Carol Kellerman</a> who later served as executive director for Learning Leaders, the oldest school volunteer program in the US and Carol was also a lawyer and chief of staff for a NY senator.</p>
<p>I would summarize my formative high school years as a time of recognition of barriers, with steps (in retrospect often fledgling) taken to redress inequalities of race, gender, and age.  These were times of high hopes that those barriers would be permanently and swiftly removed.  Many of my generation were/are actually fairly dumbfounded that the progress we saw launched back then has taken so many decades to realize.</p>
<p>So although some have questioned why the need for a blog that highlights women in technology, to them I would say: “collaborating in a woman’s environment is an empowering experience rather than an isolating one”.  And seriously, if we think women in technology have achieved full equality, <a href="http://blog.shrub.com/archives/tekanji/2005-11-22_72">we’d better think again</a>.</p>
<p>I would maintain that little has changed since Anita Borg (1949-2003) <a href="http://anitaborg.org/initiatives/systers/why-systers/">penned this article</a> in 1993.  She wrote: </p>
<blockquote><p>“Increasing the number of women in computer science and making the environments in which women work more conducive to their continued participation in the field requires the active involvement of both women and men. In particular, there must be ongoing and productive communication throughout the field concerning the unique problems that women face when they enter the field and as they progress and advance. The fact that women are a small minority in the field results in two impediments to this communication. First, women work almost exclusively with men and so have few opportunities to create and then participate in a “community of women in computer science”. Second, men work almost exclusively with men and have limited opportunities to communicate with more than a few professional women. Open electronic forums can improve communication by introducing us to a larger community, but do nothing to reduce the disparity in numbers. On the other hand, exclusively female forums, such as Systers, are a particularly effective way to connect women in our field with each other. They also ultimately contribute to improved communication between women and men.”</p></blockquote>
<p>So here’s to mentorship, improved communication and a speedier route to closing the gender gap in technology.</p>
<p>Image from Flickr Creative Commons <a href="http://www.flickr.com/photos/smcgee/2245932396/">http://www.flickr.com/photos/smcgee/2245932396/</a></p>
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